FOOD TRENDLETTER N°11: EDITORIAL

Looking at the European VC scene, DeepTech, FinTech and Healthcare recorded the strongest growth in terms of funding and deals. The food sector is in the midfield. Within the B2C verticals, however, food is growing in comparison to fashion or travel regarding investments.
In terms of trends, we looked at the Global Beverage Trends for 2018 – here, the focus is still on protein & functional drinks. However, demand is also rising for flavored water, natural tea, craft soda and adult soft drinks.
In the startup monitor, we looked at food & beverage startups which have participated at startup competitions – an almost endless variety on snacks, drinks, superfoods and healthy options. We have to observe how this differentiation affects the growth opportunities of these startups.
The analysis of the current food news shows that FoodTech collects most of the investments. Corporates continue to invest in plant-based and alternative food, as well as in marketplaces and smart-cooking deliveries.