FOOD TRENDLETTER N°10: EDITORIAL

One year passed and a lot happened in the food & beverage sector. We have seen the highest number of food & beverage deals. Also the funding volume for F&B startups increased again in 2017, according to CB Insights. More and more VC vehicles have been founded by food corporates (recently the Italian pasta brand Barilla with their BLU1877 vehicle). Through these vehicles the big food industry hopes to get closer to food innovations and by this to better serve the consumer-call for healthy, transparent, and convenient F&B products and services.

Within the trends, healthy indulgence, better-for-you and transparency are still dominating the food- scene. Alternative foods are slowly getting mainstream – thanks to high investments. In 2018 the topic technology & food services will get more relevance. Next to the classic food & beverage category, we are seeing more startups in the sector service and technology coming up.

Following the Healthy Indulgence trend, the Q·CAPITAL VENTURES food team wishes: A merry Christmas and lots of days of conscious indulgence!